After installing the app you will need to create a free account. If a hashtag is trending, it means its popular, and if you use a popular hashtag, theres a good chance your video will end up on users For You Page. There are targeting options for you to narrow down your audience and these will improve over time. In fact, instead of waiting for them to ask, you should build this package ahead of time and offer it to them immediately. Entertain & Inform When Advertising On TikTok 2. To do this tap on the + icon as before and then tap on the Upload icon located at the bottom of the screen on the far right. 9 Best TikTok Courses and Classes to Send Your Marketing Into Over How to Join the TikTok Creator Fund: Your Questions Answered, How TikTok Ads Work (+ How to Create a Killer TikTok Ad), TikTok allows smaller businesses to scale their campaigns quickly and effectively. Hashtag Challenges creating incredible Engagement Levels. Ensure Your Content Is Fit For TikTok 6. Brands have no better connection with their audience, anywhere other than on TikTok. A video series usually works well. Only one advertiser can use this kind of ad for a category each day. You could try a range of different content styles, video lengths, and ad types to see what gets you the best results. There are several special effects available on TikTok. TikTok videos can last up to 10 minutes. When you tap on this you will see your analytics dashboard. TikTok marketing is the use of TikTok to promote your business. Explore the apps various features and note which filters, effects, and songs are most popular. This option gives you the most flexibility. Here you can pay for different ad types which are all in short form video format to extend your reach. TikToks most active users are teenagers (also known as Gen Z). The platform's Insights tool lets you see your most popular videos, top followers, and demographic information for your target audience. In essence, you want Tiktok to understand your video when it indexes it and hopefully recommend it to your target audience. You can add an external link to your website with these ads. If you want to reach many people, you can use relatively generic hashtags. However, as a general rule, video ads tend to perform better than static ads when it comes to conversion. You are here: TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. This can be a numbers game, so it may be a while before someone takes you up on your offer. If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. You need to build a community with TikTok business profile content. Those still doubting TikTok's marketing potential must consider this: when you take into account TikToks usage numbers, you can potentially get your brand in front of. Once you get used to doing this you can create inexpensive videos that have a major impact on the platform. Tik Tok is a relatively new social media platform and as such its not saturated with marketers. Dont do this with your content. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. Enter your email below to get exclusive blog updates delivered right to your inbox. You can set up several features before you start to shoot your video. As with other social media platforms, there is a biddable ad environment available. When creating your TikTok marketing strategies, it's important to balance your campaign objectives with your business objectives. Never be tempted to just use random hashtags or you will end up with a low number of views to your videos. We hope that this article has transformed your understanding of TikTok, and why brands are rapidly transferring their budgets to the platform. Before you repurpose a video, make sure the video is appropriate for the demographic youre trying to reach on TikTok. If you want to create a great video for TikTok then we recommend that you shoot your video outside of the app and then use the FlexClip app from Flexclip.com on your computer for some advanced editing. You should also engage with other brands and content creators by leaving comments under their videos. For example, the optimal video length for a video on TikTok is generally considered to be between. There is a large red button which is round at the bottom of the screen and when you tap on this your recording will start. Choose The Right Ad Type For Your Brand, 9. If you're running an action-based ad campaign, your bidding objectives should be aligned with what you're trying to achieve with your campaigns. There are seven main bidding objectives on TikTok. Users know this and expect videos to use at least some of them. Think about the kind of content that you personally enjoy watching on the app. Think of your Instagram stories and the description box on YouTube. It is possible to create an account using your existing Instagram, Facebook or Twitter accounts or with an email address. I think youll agree that there is a lot of potential here and it is pretty straightforward once you get the hang of it. If you try to promote products which are aimed at older people then you will fail. What's more, by working with an experienced team, you'll waste less time trying to figure out what works on the platform and can focus more on other sides of your business. Others will want to see this video and will let you know how well you performed with it. These are: There are tabs available for each of these at the top of the screen. In 2020 this online platform was the IN THIS BRIEF Influencer videos on the TikTok online platform have emerged as a major, multibillion-dollar force in marketing. When reviewing potential agencies, ask to see case studies of previous work. The main difference in this type of video is that you will be lip-syncing the popular sound. While all of TikTok's ad types can be effective in promoting your brand, Spark Ads stand out as an especially efficient choice. To get ahead as quickly as possible, we recommend identifying a powerful TikTok Ad Agency that can support your brand's growth on the platform. You also need to know how to interact properly with TikTok users. What is the Difference Between a Creator and an Influencer? More specifically, the TikTok community has helped musicians like Lil Nas X and Olivia Rodrigo become stars. Its no surprise that influencers are everything on social media, particularly on TikTok. As mentioned previously, influencer marketing is one of the main branches of TikTok marketing. To help you navigate this new terrain, Ive put together 17 of the best TikTok marketing strategies you need to know. The most important of these is to extend your reach and get more views for your videos. The average TikTok user ignores advertisements. The community-based model encourages brands to embrace and participate in trends, connect through conversations, and co-create. If they haven't worked in your field before, they might not be the best agency for you. There is nothing wrong with using hashtags from trending topics on the platform as long as your video relates to it. A TikTok user has the opportunity to purchase coins in the app which they use on live streams to send emojis. After switching to a Pro account on TikTok you will see an Analytics option in your profile settings. Its also important to learn as much as you can about how the TikTok algorithm works. Since captions are limited to 100 characters, it might be ideal to limit yourself to two to three hashtags, as this will allow you room to write a good description for your video. By regularly sharing organic content that your community looks forward to, you can continue expanding your audience. However, as your follower count grows, you may find that more people are willing to collaborate with your brand because the benefits of doing so are now greater. TikTok marketing can help businesses: Increase brand awareness Build engaged communities Sell products and services Look for an agency that has a good reputation with a track record of providing high-quality services. You have to be prepared to create really fun content for TikTok. A good example of this was the hashtag challenge created by Guess Jeans. The geo-targeting allows you to target down to state level in the United States. TikTok pixels are small pieces of code that you can add to your website to track the visitors who have clicked through an ad on TikTok to get to your site. If this appeals to you then you will like the native ads on TikTok. Doesnt that sound good? There are many different ways to advertise onTik Tok that will help you to have a much wider reach with your online business. If you go for a branded lens ad you will be able to use face filters, 3D objects and more. With its focus on short, snappy videos, TikTok is the perfect platform for creating content that engages and entertains your target audience. Beyond music, the platform and community impact culture and generate trends that start on TikTok and eventually go viral everywhere. Additionally, TikTok is a social platform that rewards frequent posting. TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. They can also provide insights that will help you better engage with this demographic on TikTok. TikTok has rekindled brand loyalty. Shortly thereafter, they had a major rebrand, and TikTok was born. Test, Test, Test It is very effective considering the strategy used by the platform to reach users. Choose The Right Ad Type For Your Brand 8. 1. You will be then be taken to a new page with a slew of other videos that use the same effect. TikTok marketing is the practice of promoting a brand, product, or service through TikTok. Look for those with engaged followings, who can create high-quality content thats relevant to your brand. Try to learn from what has and hasnt worked for other brands. If you have a more mature audience then you should use another platform where these people hang out. You can look at their videos and see what they have done to become successful on the platform. There was quite a lot to absorb there but I trust you found it useful. Additionally, with a good marketing strategy, you can gather feedback from your customers and target audience, provide excellent customer service, and promote your products and services to a wider audience. Take a look at the most popular videos on TikTok and work out why users are attracted to them. Spend some time researching your target demographics on other social media platforms and looking for overlap on TikTok. Your brand and style needs to fit with theirs or they will turn you down. Surprisingly, many of the most memorable brand moments on TikTok are unintentional. Once TikTok users start liking your content then they will want more and more. Brand Takeover ads are permitted on a category basis. After establishing yourself on the TikTok platform you can start to create your customized hashtags and let your audience know about this. Their hashtag was #inmydenim. To set up TikTok pixels, simply login to your TikTok Business account and navigate to Library > Website Pixel > Manage. This all builds advocacy and, ultimately, drives purchases. . The only challenging aspect of this app for digital marketers is determining how to create content that will resonate with the audience. Yes, it can be tempting to have an agency that manages every platform - but when it comes to TikTok, you really need to find specialists in TikTok influencers and TikTok ads. Another way you can use hashtags as part of your marketing strategy is to keep an eye out for trending hashtags. TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. You will see a catalogue of music clips that you can choose from. Set Aside Enough Budget For At Least 50 Conversions, 16. Here's what's important to know: . In the month of December 2018, TikTok attracted 75 million new users! Instead, make your brand more appealing to young people by adding creative and entertaining elements to your content. Create light hearted videos that showcase your products used entertainingly. This will help you get a better idea of their work ethic and whether they're a good fit for your brand.